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Universal's Turnaround Tale: How the Studio Staged the Biggest 180 in Hollywood
Lucas Shaw
Posted:  07/08/2013 10:42 AM
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A little over a year ago, Universal Pictures Chairman Adam Fogelson sat alone at a table during the after-party for the premiere of Oliver Stone's "Savages" and somewhat plaintively asked a reporter from TheWrap when the abuse would end.

After years of costly flops including "The Wolfman," "Cowboy & Aliens" and, more recently, "Battleship," Fogelson felt like the media's whipping post.

But a funny thing happened in the days after that premiere. A movie called  "Ted" opened to more than $50 million domestically and went on to gross more than $500 million worldwide. Universal has been on a tear ever since, this summer solidifying its 180-degree turn to unexpected box office dominance.

Of the 14 movies Universal has released in that time, eight debuted at No. 1 at the box office in their first weekend in wide release, and the last seven all bowed at No. 1, the most recent being "Despicable Me 2.