Hollywood is not doing so hot with its new releases, but it's hoping to find gold elsewhere.
In its vaults. And in today's higher-ticket-price formats.
Last weekend, five months after Paramount's 3D Imax re-release of "Titanic," the studio re-released "Indiana Jones and the Raiders of the Lost Ark" for a one-week Imax run (Fox handled international).
On Friday, Disney rolls out its third toon adapted for 3D, following "Beauty and the Beast" and "The Lion King": the less-than-a-decade-old "Finding Nemo."
More are in the offing from the Mouse House, which has had a long history with regular-format re-releases. It will bring back a 3D "Monsters, Inc." in the winter, seven months before the release of its prequel "Monsters University," and has others in the pipeline but is not yet willing to say which ones.
"We're fortunate at Disney to have the power of the brand," Dave Hollis, EVP of theatrical exhibition and sales at Disney, told TheWrap.